Pehin Sri, Datuk Sri, Dato’ Lim Hui Boon, JP, DSIM

Founder and Group Advisor

Pehin Sri, Datuk Sri, Dato’ Lim Hui Boon, JP, DSIM, the founder and the key driver of the success of Ho Wah Genting Group Sdn Bhd possesses vast experience in the travel and entertainment, transportation and capital finance markets. Dato Lim kick started his career in Genting Highlands by promoting tours and travels to the entertainment hub of Malaysia for more than 35 years. With his hard windowskeys work and determination, he developed a close relationship with the founder of Genting Group, the late Tan Sri Lim Goh Tong.

Dato’ Lim Hui Boon is the Group President of Ho Wah Genting Group Sdn Bhd. Dato’ Lim has more than 30 years of experience in a diversified range of businesses such as hospitality, gaming operations, resorts, transportation services, travel and tours, and e-commerce. Dato’ Lim was designated as the Group President to the Board of Ho Wah Genting Berhad on 14 June 2011. He is the founder of Ho Wah Genting Berhad and has been at the helm of Ho Wah Genting Bhd Group since its inception in 1979.


Chairman & CEO

Mr. Lim Chun Hoo, Malaysian, aged 28, was appointed as a Director of Ho Wah Genting Group Sdn Bhd on 1 July 2016. He is currently the Executive Director of Ho Wah Genting Holiday Sdn Bhd, a travel agency specializing in promoting vacation packages, tours and entertainment facilities and is also a director of Vitaxel Group Limited, an E-Commerce company listed on the US OTC Market.

At the age of 21, he started his career path as a costing executive under PT. Ho Wah Genting, Indonesia. He left PT. Ho Wah Genting after 3 years of service to join Public Bank Berhad as a Senior Share Investment Executive. He also started an information technology company, Beedo Sdn Bhd and is currently a Director. KEY MANAGEMENT 13 Mr. Lim is committed to continue delivering innovative products and services, at the same time strengthening the Company’s performance and aims to propel the Company to greater heights by expanding its global exposure and presence.

He holds a Bachelor of Arts (Honours) in Finance and Investment Management from the University of Northumbria, Newcastle Upon Tyne, United Kingdom in 2010.

Ho Wah Genting Group Sdn Bhd

Team Members

Mok Lip Bin
Executive Director
Ong Kooi Tatt
Director / Compliance Officer
Melvin Lau
Business Development Manager
Eddy Thong
Business Development Manager
Dave Lee
Sales Executive
Cris Chia
Sales Executive
Victor Lai
Sales Executive